About

Ross is a professional ski guide and fully qualified coach with over a decade of experience leading guests through the French Alps and destinations worldwide. Based in Val d’Isère, he combines expert technical knowledge with a warm, people-first approach that makes every trip feel effortless. Ross began skiing as a child and quickly developed a love for exploring beyond the groomed runs; today, that same curiosity drives his passion for creating truly bespoke adventures.

Whether he’s tracking down fresh powder, planning a multi-resort journey, or securing the best mountain dining, Ross handles every detail so guests can focus on the thrill of the slopes. His calm confidence, deep respect for the mountains, and ability to tailor each day to individual goals have earned him a loyal following of clients who return year after year for unforgettable skiing experiences across the Alps, Japan, and beyond.

[ Ross sampson ]

"Ross has been a fantastic instructor for my family for many years. He makes large, mixed-ability groups feel included and safe, while helping everyone improve their skiing. His off-piste expertise challenges even strong skiers, and his planning, restaurant recommendations, and knowledge of the ski areas make every trip seamless. We trust him completely and return year after year."

Val d’Isère Testimonial – Nicky Branton-Speak